Bold Insight, a user experience (UX) and human factors (HF) research agency, and Focus Pointe Global (FPG), a national leader in qualitative and quantitative data collection services, announced a partnership to better support organizations conducting user research in Chicago. This partnership provides Bold Insight’s clients access to uniquely curated research spaces in Chicago and its suburbs, as well as facilities across the country to support multi-city projects.
Bold Insight sought a partner to provide flexible research facilities and high-quality research participant recruitment in Chicago and other desirable research locations across the nation. FPG’s QualPanel® provides a powerful resource to meet clients’ demanding recruiting needs spanning all industries.
“Establishing partnerships enhances our client experience by allowing us to provide more competitive rates, communicate seamlessly with known project managers, and rely on a proven track record with our vendors” says Korey Johnson, Managing Director of Bold Insight. “Confidently delivering high-quality participant recruitment and research facilities for our UX operations drives our ability to maximize the efficiency with which we conduct research for our clients. Having worked with FPG for years, we can always count on their team to exceed our expectations for every project.”
Located on the Magnificent Mile, Focus Pointe Chicago is convenient to both O’Hare and Midway airports, offering five spacious and soundproof conference rooms, private lounges, HD video, and a collaborative, responsive on-site team.
“We are excited to partner with Bold Insight to support their diverse scope of work in Chicago and across our national network” says FPG CEO, Laura Livers. “Bold Insight is creative, flexible, and research-minded, providing a perfect pairing for FPG’s robust solution set. We are looking forward to delivering exemplary service to Bold Insight’s clients.”
About Bold Insight
Bold Insight is a UX and HF research agency. We span the product development life cycle; our research informs early product design to global human factors validation, all to ensure user experiences are useful, usable, safe, engaging, and satisfying. We work with digital, next-generation technology—medical devices to mobile apps, in-car systems to websites, back office systems to end-to-end customer journeys.
About Focus Pointe Global
Focus Pointe Global is proud to now be a part of Schlesinger Group. FPG is a leading marketing research company offering a complete set of qualitative and quantitative data collection services supported by a 1.6 million double opted-in qualitative panel. FPG partners with global brands, full service research firms, healthcare providers, ad agencies, law firms, and others to provide customer insights that help businesses make better decisions about their products and services. In addition to Chicago Downtown and Oak Brook, FPG’s expansive network of research facilities are strategically placed across the US in major and secondary markets. FPG is dedicated to emerging technologies and is continually exploring ways to meet and exceed the demands of a fast-moving, increasingly mobile industry. Visit focuspointeglobal.com to learn more.