Bold Insight, a user experience (UX) and human factors (HF) research agency, and watchLAB, a leader in recruiting, facility rental and hosting, announced a partnership to better support organizations conducting user research in Chicago. This partnership provides Bold Insight’s clients access to six advanced and spacious studios and viewing rooms that have been vetted for the specialized needs of UX and HF research.
One reason companies choose to conduct user research in the Chicagoland area is the access provided to a wide variety of consumer types across both urban and suburban settings. Having recently established headquarters in the Chicago suburb of Oakbrook Terrace, Bold Insight sought a like-minded firm to provide the desirable downtown location to its clients.
“We have found over the years that establishing close partnerships with research participant recruitment and research facility providers can dramatically improve the efficiency with which we plan, manage, and execute user research on behalf of our clients,” says Korey Johnson, Managing Director of Bold Insight. “This not only allows us to offer more competitive pricing, it also allows us to more effectively target difficult-to-reach populations and thereby improve the quality of the insights we provide our clients to inform the design of exceptional user experiences.”
watchLAB has flexible spaces that offer the right mix of state-of-the-art technology and modern, comfortable design. Located in the city’s vibrant River North neighborhood, the Studio is ideally located just three blocks from Michigan Avenue.
“The diversity of Bold Insight’s work is very exciting and really allows our facility and recruiting process to shine,” says Heather McEneany, Vice President of watchLAB. “With our partnership we’re able to go deeper to learn their needs and objectives, and ensure the environment and respondents are spot-on for each project.”
watchLAB provides recruitment, facility rental, hosting services, and project management for all qualitative research methodologies, both in Chicago and across the US. With state-of-the-art technology, flexible room configurations, and celebrated aesthetics, watchLAB fosters the ideal environment for uncovering insight. And its innovative recruiting team isn’t confined to the limits of an existing database, but rather networks and does additional outreach to find the most qualified and engaged respondents for each project. Visit watchLAB.com to learn more.
About Bold Insight
Bold Insight helps clients deliver outstanding experiences to customers by converting behavioral observation into actionable insights informing the design of products that fit seamlessly into those customers’ lives. The team has conducted research on hundreds of products and services delivered on a variety of platforms, including websites, software, mobile devices, medical devices, voice assistants, connected devices, and in-car navigation systems. Find out more at boldinsight.com.