Topics include AI and innovation of UX testing during the COVID era
Like many conferences, the shift to a virtual format will apply to this year’s Intellus Worldwide Summit. The Fall vForum will extend over four days and highlight topics that are top of mind for the healthcare insights and analytics community. Gavin Lew, Managing Partner of Bold Insight, will co-present during two of the days with other industry colleagues.
On September 24, Lew will participate in a group presentation, AI – How, When, and How to Know, with Elle Park (Apellis), Meridith Sigel-Willey (Novartis), Oodaye Shukla (Eversana), Isaac Rogers (20|20/Schlesinger Group), Mark Antonacci (KJT), and Geoff Penney (InCrowd). As artificial intelligence (AI)-enabled products are being developed, this session will provide the audience with lessons learned from those working in the field from insight’s role in the data to shaping a product for successful implementation.
Lew is a frequent presenter on AI and is co-author with Robert Schumacher of AI and UX: Why Artificial Intelligence Needs User Experience, a book due to be released in December. The book explores the future of AI through interviews with AI experts and explores AI history, product examples and failures, and proposes a UX framework to help make AI successful.
Lew will also present Innovation Success Stories – 4 Quick Case Studies: Subtleties in remote testing, device testing, ethnography, and diaries solutions during the vForum on October 8 with Michelle Blechman (Astellas), Scott Baker (Schlesinger Group), and Amir Kapadia (Shapiro + Raj). Using real-world examples, this discussion will focus on how researchers have had to adapt during in-person restrictions and sharing research during the age of COVID.
“While so much has changed in 2020, the need for research with patients, caregivers, and healthcare professionals has only increased with COVID,” said Lew. “Research insights are critical to help shape products for safe and effective use. How teams are doing research with COVID precautions will be on full display.”
For more information about the conference or to register visit https://www.intellus.org/Events-Webinars/Fall-vForum.
About Intellus Worldwide
Formed in 2018, Intellus Worldwide unified renowned industry associations The Pharmaceutical Business Intelligence and Research Group (PBIRG) and Pharmaceutical Marketing Research Group (PMRG) bringing together healthcare insights professionals and global pharmaceutical and medical device manufacturers and service providers. For more information about the event, visit https://www.intellus.org/Events-Webinars/2020-Summit/Virtual-Event.
About Bold Insight
Bold Insight is user experience (UX) research agency based in Chicago. The team offers clients the expertise and professionalism of a large agency, with the imagination and agility of a startup. This dynamic offering results in responsiveness, sense of pride and ownership, and flexibility to exceed project expectations. Find out more at boldinsight.com or email email@example.com to discuss your next project.
AI and UX: Why Artificial Intelligence Needs User Experience
by Gavin Lew and Robert M. Schumacher