CES 2026 made one thing clear: the traditional retail funnel is obsolete. As agentic AI reshapes how people discover, decide, and buy, UX research must adapt to a non-linear, trust-driven, agent-to-agent economy.
Designing a positive UX requires manufacturers to integrate products into broader ecosystems, balancing user and manufacturer perspectives and iterating based on behavioral data.
As the demand for app-based services grows, now may be the time to invest in UX research to identify needed improvements and enhancements.
CES 2026 made one thing clear: the traditional retail funnel is obsolete. As agentic AI reshapes how people discover, decide, and buy, UX research must adapt to a non-linear, trust-driven, agent-to-agent economy.
Designing a positive UX requires manufacturers to integrate products into broader ecosystems, balancing user and manufacturer perspectives and iterating based on behavioral data.
As the demand for app-based services grows, now may be the time to invest in UX research to identify needed improvements and enhancements.