A global technology company wanted to develop a foundational cross-market understanding of the tech ecosystem experience of adults aged 65 years and older, including device use and their views on...
A consumer electronics company sought to understand how new and current users, including older adult populations, might use and perceive a smartwatch device during onboarding, setup, and daily use.
A global telecommunications company wanted to evaluate how phone cameras met user expectations and usability needs.
An advertising company asked us to explore how individuals from multiple countries interact with advertisements when consuming content across connected devices. We focused on identifying any user...
A global technology company wanted to develop a foundational cross-market understanding of the tech ecosystem experience of adults aged 65 years and older, including device use and their views on assistive technology.
A consumer electronics company sought to understand how new and current users, including older adult populations, might use and perceive a smartwatch device during onboarding, setup, and daily use.
A global telecommunications company wanted to evaluate how phone cameras met user expectations and usability needs.
An advertising company asked us to explore how individuals from multiple countries interact with advertisements when consuming content across connected devices. We focused on identifying any user needs that could be transformed to increase brand engagement and create a more seamless purchase...