Bold insight is sponsoring GIANT Health 2023, which convenes leaders in the healthcare technology space to network and learn about the latest in healthcare innovations around the globe. Specialising in user experience (UX) and human factors research, Bold Insight’s presence at the event will contribute expertise of incorporating user research into the medical device development process to shape successful digital health products.

“We are experiencing how healthtech advances emphasise the crucial role of user experience in developing healthcare solutions that are engaging, safe, and effective for use,” said Shada Azodi, Research Director of Bold Insight UK. “We are thrilled to collaborate with healthtech providers and developers to enhance adoption, improve accessibility, and create transformative user experiences, all geared towards fostering a healthier world.”

This is the second health event for Bold Insight this quarter. Last month, Azodi presented as a keynote speaker on unique healthtech UX considerations at the Frontiers Health conference in Rome.

GIANT Health will take place on 4-5 December 2023 in London. Visit the event website for more information.

About GIANT Health
Established for 10 years, GIANT Health is a vibrant, engaged global health-tech innovation business community of over 332,000 contacts. According to The Financial Times, the annual GIANT Health Event is “Europe’s largest and most valuable international festival of health-tech innovation”, that facilitates successful business between innovators, investors, global corporates from around the world.

About Bold Insight
Bold Insight is a UX and human factors research agency based in Chicago. Executing projects that span the product development life cycle, we conduct user research informing early product design to global human factors validation. We work with digital, next-generation technology—medical devices to mobile apps, IFUs to customer journeys. Reach out!