Does Africa hold the key to the future of UX design?

May 15, 2019

Bold Insight hosts South African user experience consultancy, Mantaray, to present on-the-ground research in free event

Africa has some of the fastest growing economies in the world, but organizations designing next generation tech for this market often fail on their first attempt. Tackling this topic, Bold Insight hosts Helga Stegmann of Mantaray (South Africa). Stegmann will discuss how companies can design products that African markets will adopt, and some of the challenges her agency has seen over the last 15 years.

Stegmann will present her team’s findings on market nuances across Sub-Saharan African countries. In particular, she will explore how Africans embrace new technology in banking and healthcare, use trust and social networks, and all this while Africa’s tech infrastructure advances.  In many ways, Africa leads the world in tech adoption and usage.  What can be learned in African markets that we can use to understand other global markets? If built to succeed in Africa, can organizations ensure product success in other markets?

What can we learn from the next billion users??

“This is a mind blowing talk on how Africa is leapfrogging over traditional technical solutions,” said Bold Insight Managing Director Gavin Lew. “I was left thinking, not of what we could do, but how Africa could help shape product design to solve our challenges. Any organization looking to break into global markets should hear this talk.”

For more information about the event, visit Seating is limited and registration is required for building security.

Event agenda:

5:00 – 5:30 Networking
5:30 – 6:15 Presentation
6:15 – 7:00 Networking

Event location:

Bold Insight (Chicago)
125 S. Wacker Drive*

*Building security requires registration. Please reserve your spot for this event!