A stronger recruiting strategy that includes relationships with patient support groups and clinical treatment centers can provide better access to difficult-to-reach patient populations. Being intentional about how you plan the logistics of your human factors and user research can mitigate risks to validity introduced by biases.
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Lucy Tootill
Senior UX Researcher
Lucy has more than a decade of experience in clinical operations and finance. Clients benefit from her passion for working with people of diverse backgrounds and drive to put people at the center of the research. Lucy loves to dig for the “why” under complicated problems and is driven to find the balance between user needs and business goals in each project. Lucy holds a BA in Political Science from California State University, Los Angeles.
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