While every organization has constraints to consider when designing experiences for customers or users, designing the ideal customer experience is completely possible within those constraints. Begin by identifying the experience you want your customer to have and work “backward” from there.
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Lucy Tootill
Senior UX Researcher
Lucy has more than a decade of experience in clinical operations and finance. Clients benefit from her passion for working with people of diverse backgrounds and drive to put people at the center of the research. Lucy loves to dig for the “why” under complicated problems and is driven to find the balance between user needs and business goals in each project. Lucy holds a BA in Political Science from California State University, Los Angeles.
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