If we are approaching a rapid technology shift as some experts predict, core UX design principles will have to be redefined to adapt to radically different interaction models.
Singularity and the potential impact on UX design principles
read more
Back to team page
Lucy Tootill
Senior UX Researcher
Lucy has more than a decade of experience in clinical operations and finance. Clients benefit from her passion for working with people of diverse backgrounds and drive to put people at the center of the research. Lucy loves to dig for the “why” under complicated problems and is driven to find the balance between user needs and business goals in each project. Lucy holds a BA in Political Science from California State University, Los Angeles.
Bold facts
Learn more about
Lucy
Something unique about you summed up in one sentence:
I’m very allergic to animals but I keep adopting more anyway.
Your favorite part of working at Bold Insight:
Every project has its own personality, I’ve love meeting them all.
In your spare time (or if you had spare time), you would absolutely do this:
Work my way through the World’s 50 Best Restaurants list.
Your favorite city in the world is...and why?
San Francisco. I didn’t grow up there but it’s 100% my home.
You cannot start the day without doing this:
Having an iced coffee and doing my Wordle.
Favorite TV show:
East of Eden and Arrested Development
Best piece of advice you’ve been given:
Drink more water, get better sleep.
Any other facts to share?
I love asking people what their spirit animal is. Mine is the squirrel.
Read Lucy's bold insights
Read our team’s latest bold insights
Am I satisfied or stuck? The impact of ecosystems on household users
Manufacturers building an ecosystem of devices and services should design for both a separate, personalized experience and household or shared experience.
UX and Brand: Delivering on the promise of experience strategy
Bold Insight and The Office of Experience partner to deliver outstanding user experiences.
When designing an experience, are you really thinking about the customer first?
While every organization has constraints to consider when designing experiences for customers or users, designing the ideal customer experience is completely possible within those constraints. Begin by identifying the experience you want your customer to have and work “backward” from there.