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Martin Porcheron

PhD

Senior UX Researcher

Martin has nine years of experience conducting user research with portable and novel technologies across multiple settings, including homes, health, and public settings. He has completed projects on how to improve the experience of using voice-based technologies for people with low-language proficiency in and has recently been working on the integration and evaluation of new Machine Learning technologies in various parts of the UK health service. Martin holds a PhD from the University of Nottingham, where he remains a Visiting Researcher.

Bold facts

Learn more about

Martin

Something unique about you summed up in one sentence:

My love for citrus fruits-the more sour, the better!

Your favorite city in the world is...and why?

Melbourne, Australia, due to a mixture of family and being able to have fantastic coffee wherever you go!

In your spare time (or if you had spare time), you would absolutely do this:

I really want to read more fiction

Favorite food?

It's a toss-up between a burger and a burrito

You cannot start the day without doing this...

Coffee and my phone!

Your ultimate celebrity dinner party guest list (MAX 4) would include...

Madonna, Patricia Routledge, and Betty White

What superpower would you most want?

To own a stopwatch that has the ability to pause time for everyone else

Long-term personal or professional goal?

To hit those gym goals

Read our team’s latest bold insights

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With the thousands of projects managed over the years, we feel like we’ve “seen it all.” While rare, in spite of the amount of preparation and planning, sometimes things don’t go as expected.

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Product design: Why it’s important to see behavior

As designers, we assume users will behave the way we expect them to behave. Unfortunately for us, humans are unpredictable … attempts to model behavior typically predict less than 10% of actions. Consider the Theory of Planned Behavior, which suggests behaviors depend...

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