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Nicole has over 10 years of experience as a mixed-methods researcher in human behavior and psychology. She has applied her expertise in experiment design, foundational research, and quantitative methods to a variety of research needs including product testing, digital solutions and AI applications, and medical device testing. Additionally, Nicole conducts research with special care toward accessibility and accommodations for aging or elderly populations, as well as individuals with memory deficits. Nicole has an MA in Cognitive Psychology and is currently completing her doctorate at the University of Chicago.
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A stronger recruiting strategy that includes relationships with patient support groups and clinical treatment centers can provide better access to difficult-to-reach patient populations. Being intentional about how you plan the logistics of your human factors and user research can mitigate risks to validity introduced by biases.
If we are approaching a rapid technology shift as some experts predict, core UX design principles will have to be redefined to adapt to radically different interaction models.
Manufacturers building an ecosystem of devices and services should design for both a separate, personalized experience and household or shared experience.
Bold Insight and The Office of Experience partner to deliver outstanding user experiences.