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Shada Azodi

Research Director

Shada is passionate about medical technology and has end-to-end experience in developing digital solutions and solving complex problems in acute/sub-acute care settings. She has been involved in every aspect of development from ideation to UX/UI design/testing, regulatory submissions, and pre/post commercialisation phase. Shada enjoys interacting with people to better understand how the devices they interact with impact their lives, and how to optimize these tools to create better experiences. Shada holds a BSc degree in Radiologic Technology from St George’s, University of London, an MBA from Imperial College Business School, and a MSc in Diagnostic Medical Sonography from Imperial College London.

Bold facts

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Something unique about you summed up in one sentence:

I can comfortably eat sushi 5 days in a row!

In your spare time (or if you had spare time), you would absolutely do this:

Play tennis, watch a play, and catch up with friends and family.

Your ultimate celebrity dinner party guest list would include...

Elton John, Matthew McConaughey, Emily Blunt, Sofia Vergara

You cannot start the day without doing this...

Checking my sleep data on my watch

Favorite book:

The Secret Barrister, 7 Habits of highly effective people

Favorite TV show:

Ted Lasso

Favorite quote:

“Any forecast of the future says more about the forecaster than it does about the future.” – Warren Buffett.

What superpower would you most want?

It would be great if I could fly to avoid the London traffic

Read our team’s latest bold insights

How superior UX transforms automotive brand perception and loyalty

In the evolving automotive industry, recent studies highlight that high-quality user experiences significantly enhance customer advocacy and brand loyalty, surpassing the influence of pre-existing brand perceptions. Learn more about tools that quickly empower confident UX design decisions.

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