This month, Shada Azodi, Research Director at Bold Insight, and Dr Sandra Nwokeoha, Founder of Ellescope, a medical software company with the mission to improve antenatal care outcomes, will co-present at GIANT Health, the UK’s largest healthcare innovation and technology event. This annual gathering brings together healthcare innovators, technology leaders, and entrepreneurs to explore the latest advancements impacting the National Health Service (NHS) and global healthcare. 

As the FemTech revolution transforms healthcare, Azodi and Nwokeoha’s talk, How to deliver exceptional experiences for FemTech startups, will draw on first-hand experience collaborating on the rapid development of an innovative FemTech product. They will share a user-centric approach to meet diverse needs and offer start-ups best practices for designing accessible and inclusive user experiences. 

“FemTech brings unique opportunities to address women’s health needs, and UX research is vital to its success,” said Azodi. “Our session aims to equip startups with the tools and insights needed to anticipate unmet user needs and deliver empowering healthcare solutions.” 

The presentation will offer actionable approaches for establishing strong foundations through early-stage user research that shape innovative and engaging products. Attendees will learn to deploy UX strategies that drive success and create lasting impact in the FemTech sector, improve product adoption, and grow brand loyalty. 

GIANT Health will take place 9th and 10th December 2024, in London. Azodi and Nwokeoha will present on Tuesday, 10th December 12:40-13:00 as part of The Women’s Health Technology Show. Visit the event website to learn more. 

About GIANT Health 
The GIANT (Global Innovation and New Technology) Health Event is the UK’s leading NHS innovation festival. Their vision is to improve the health and well-being of people across the UK by facilitating innovation throughout the NHS and supporting health-tech entrepreneurs and investors. 

About Ellescope
Ellescope is a team of driven engineers, scientists, and NHS clinicians developing software as a medical device that improves the clinical assessment of antenatal patients. Their mission is to close the health inequality gap in maternity care through health innovation that is equitable by design. 

About Bold Insight
Based in Chicago and London, Bold Insight is a UX research agency that combines the expertise and professionalism of a large agency with the imagination and agility of a startup. This approach allows for responsiveness, a sense of pride and ownership, and the flexibility to exceed project expectations. For more information, visit boldinsight.com or email to discuss your next project.