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Mihir has over 15 years of marketing research experience, working with a diverse set of categories including consumer packaged goods, technology, finance, automotive, and more – helping businesses turn research into true, impactful insights. Mihir has a BS in Health Sciences and an MBA in Marketing & Finance from Purdue University.
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In specialized sectors, safety is not in the numbers. Learn how targeted quantitative research filters noise, ensures real human data, and supports confident Go/No-Go decisions.
The way people interact with technology is evolving, shifting from command-based keywords to conversational complexity.
CES 2026 made one thing clear: the traditional retail funnel is obsolete. As agentic AI reshapes how people discover, decide, and buy, UX research must adapt to a non-linear, trust-driven, agent-to-agent economy.
We break down why the future of AV ridesharing depends on human-centered infrastructure, not just AI.