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Mihir has over 15 years of marketing research experience, working with a diverse set of categories including consumer packaged goods, technology, finance, automotive, and more – helping businesses turn research into true, impactful insights. Mihir has a BS in Health Sciences and an MBA in Marketing & Finance from Purdue University.
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In global UX research, consent and personally identifiable information (PII) are not “nice-to-have” administrative checkmarks. They are the legal foundation of our work. To keep your studies bulletproof, you need a robust, proactive quality assurance (QA) blueprint.
Why running one master kickoff is the smartest move you can make in multi-market research prep.
What our research partnership with Google revealed about evaluating AI-powered tools and the questions every product team should be asking.
Explore the hard truths of in-home medical device ethnographies: getting in the door, navigating consent in real households, managing micro-ethics in the moment, and what it takes to surface the workarounds that structured usability testing never will.