Up until this point, customers have been rewarded with a tactile-focused, sensory-filled experience with…almost everything. From the touchscreens on their phones to test driving a new car, humans...
After recently conducting research on drivers’ experience with technology in their vehicles, I reflected on what has changed about that experience in the last 10 years…. and what hasn’t changed. The...
Up until this point, customers have been rewarded with a tactile-focused, sensory-filled experience with…almost everything. From the touchscreens on their phones to test driving a new car, humans have developed a tactile relationship with technology and design. The problem with creating a...
After recently conducting research on drivers’ experience with technology in their vehicles, I reflected on what has changed about that experience in the last 10 years…. and what hasn’t changed. The availability of customized, on-demand, and context-appropriate information in in-vehicle displays...