To truly deliver on the promise of AI, developers need to keep the end users in mind. By integrating three components of context, interaction, and trust, AI can be the runaway success that futurists predict it will be.
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Andres Sulleiro
Director
Andres is an accomplished UX leader, serving as a thought partner and UX guide for clients, defining processes and methodologies, and managing and mentoring team members. With 25 years of experience, Andres has developed a deep knowledge base and practices user experience strategy and design across service offerings—from service design to product design. He has put these skills to work for global consulting firms, Fortune 500 companies, and independently in the US and Spain. He has a passion and curiosity for making people’s lives a little richer, a desire to excel and continuously improve, and a belief that you must enjoy what you do. Andres holds a BA in Media Communications from Webster University.
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Read our team’s latest bold insights
Recruiting methods and study logistics for human factors and user research
A stronger recruiting strategy that includes relationships with patient support groups and clinical treatment centers can provide better access to difficult-to-reach patient populations. Being intentional about how you plan the logistics of your human factors and user research can mitigate risks to validity introduced by biases.
Singularity and the potential impact on UX design principles
If we are approaching a rapid technology shift as some experts predict, core UX design principles will have to be redefined to adapt to radically different interaction models.
Am I satisfied or stuck? The impact of ecosystems on household users
Manufacturers building an ecosystem of devices and services should design for both a separate, personalized experience and household or shared experience.