Bold Insight and The Office of Experience partner to deliver outstanding user experiences.
UX and Brand: Delivering on the promise of experience strategy
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Andres Sulleiro
Director
Andres is an accomplished UX leader, serving as a thought partner and UX guide for clients, defining processes and methodologies, and managing and mentoring team members. With 25 years of experience, Andres has developed a deep knowledge base and practices user experience strategy and design across service offerings—from service design to product design. He has put these skills to work for global consulting firms, Fortune 500 companies, and independently in the US and Spain. He has a passion and curiosity for making people’s lives a little richer, a desire to excel and continuously improve, and a belief that you must enjoy what you do. Andres holds a BA in Media Communications from Webster University.
Bold facts
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Andres
Something unique about you summed up in one sentence:
I am naturally curious and don't like to conform to established ways of thinking or doing things without reason.
Your favorite city in the world is...and why?
Asheville, NC. For its ancient natural beauty, its history, and its modern progressive culture and arts.
In your spare time (or if you had spare time), you would absolutely do this:
Spend my time working with my hands, whether it be tending to my yard or building something.
Share an interesting fact or a special skill:
I have recently developed an interest in woodworking, inherited from my father.
Long-term personal or professional goal:
To make something that may be passed down generations for which I may be remembered.
What would be your most valuable zombie apocalypse skill?
Not sure, I think I would be the first to go. I'm old, slow, and delicious.
Favorite quote:
"Worry only about the things you can affect." By my grandmother, who lived through hunger, depression, and war.
What is your favorite way to give back to the community?
By being kind to strangers and being generous with those who have less.
Read Andres's bold insights
Read our team’s latest bold insights
When designing an experience, are you really thinking about the customer first?
While every organization has constraints to consider when designing experiences for customers or users, designing the ideal customer experience is completely possible within those constraints. Begin by identifying the experience you want your customer to have and work “backward” from there.
UX project logistics: choosing the right vendors for project success
Selecting the correct vendors to support your UX project is critical to success. From facilities to recruiting, knowing the right questions to ask, budget constraints, and client needs and expectations will make the selection process smooth and painless.
Reclassifying diabetes: 3 implications for product design
Recent research suggests that reclassifying diabetes may allow for the development of more targeted diabetes treatments. This could present opportunities to design these treatments to maximize patient safety and experience.