Manufacturers building an ecosystem of devices and services should design for both a separate, personalized experience and household or shared experience.
Am I satisfied or stuck? The impact of ecosystems on household users
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Christina Ambrose
Director
With a background in interdisciplinary social sciences, Christina has been trained in various qualitative research methods. Her human factors expertise includes consulting on products from early-stage exploratory research through end stage validation studies, and she has supported several successful submissions. She collaborates with clients to design programs of research and decide on optimal methodologies, while supervising individual research projects involving medical devices and digital health management platforms. Christina holds a BA in Comparative Human Development and an MA in the Social Sciences from the University of Chicago.
Bold facts
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Christina
Something unique about you summed up in one sentence:
I drink iced coffee daily, no matter the season.
Your favorite part of working at Bold Insight:
I’ve appreciated utilizing my research skills and working directly with clients and participants. And, of course, the team is amazing.
In your spare time (or if you had spare time), you would absolutely do this:
Read! Or watch TV. Walk by the lake. Get a coffee.
Your favorite city in the world is...and why?
Chicago is close to home and will always be one of my top cities.
You cannot start the day without doing this:
Brushing my teeth?
Your ultimate celebrity dinner party guest list would include:
Miley Cyrus.
Long-term personal or professional goal?
I don’t know. Something amazing, I guess.
Any other facts to share?
I love all types of games! I played softball throughout college and since then I’ve gotten into Spikeball and pickleball. Inside games are fun too (Bananagrams, Boggle, cards, etc.).
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UX and Brand: Delivering on the promise of experience strategy
Bold Insight and The Office of Experience partner to deliver outstanding user experiences.
When designing an experience, are you really thinking about the customer first?
While every organization has constraints to consider when designing experiences for customers or users, designing the ideal customer experience is completely possible within those constraints. Begin by identifying the experience you want your customer to have and work “backward” from there.
UX project logistics: choosing the right vendors for project success
Selecting the correct vendors to support your UX project is critical to success. From facilities to recruiting, knowing the right questions to ask, budget constraints, and client needs and expectations will make the selection process smooth and painless.