Bold Insight and The Office of Experience partner to deliver outstanding user experiences.
UX and Brand: Delivering on the promise of experience strategy
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Elizabeth Enright
PhD
Senior UX Researcher
Elizabeth has a background in academic research and training in developmental psychology, social psychology, and cognitive psychology. She has over 10 years of research experience and loves to analyze data. Elizabeth is passionate about accessibility and inclusive design. She has a bachelor’s degree in psychology and mathematics from Ripon College and a PhD in Psychology from the University of Washington.
Bold facts
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Elizabeth
Something unique about you summed up in one sentence:
Prior to working at Bold Insight, I studied infants' and children's social knowledge and preferences.
Your favorite city in the world is...and why?
Seattle! I had the opportunity to live there for 5 years during graduate school. There is a lot of fantastic hiking nearby, the food is incredible, and nothing can beat the view of Mt. Rainer on a clear summer day!
In your spare time (or if you had spare time), you would absolutely do this:
I love to go hiking.
You cannot start the day without doing this:
Refilling my water bottle and reading the New York Times morning briefing.
Long-term personal or professional goal:
To visit all 50 U.S. states.
What superpower would you most want?
I wish I could teleport! It would be incredible to easily visit family and friends, travel, and never have to commute.
Share an interesting fact:
I am one of the few people I know who doesn't drink coffee.
Favorite quote:
“The measure of who we are is what we do with what we have” – Vince Lombardi.
Read Elizabeth's bold insights
Read our team’s latest bold insights
When designing an experience, are you really thinking about the customer first?
While every organization has constraints to consider when designing experiences for customers or users, designing the ideal customer experience is completely possible within those constraints. Begin by identifying the experience you want your customer to have and work “backward” from there.
UX project logistics: choosing the right vendors for project success
Selecting the correct vendors to support your UX project is critical to success. From facilities to recruiting, knowing the right questions to ask, budget constraints, and client needs and expectations will make the selection process smooth and painless.
Reclassifying diabetes: 3 implications for product design
Recent research suggests that reclassifying diabetes may allow for the development of more targeted diabetes treatments. This could present opportunities to design these treatments to maximize patient safety and experience.