Manufacturers building an ecosystem of devices and services should design for both a separate, personalized experience and household or shared experience.
Am I satisfied or stuck? The impact of ecosystems on household users
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Heather Rakauskas
Partner
Heather has been managing and executing user experience research for over 15 years. She brings extensive experience designing research projects using a variety of methods to address each project’s unique objectives. Heather has worked in virtually every industry including automotive, ecommerce, financial services, health, and technology. She leads the Bold Insight training program to ensure consistent and high quality insights delivered on all engagements. Heather has a MS in Psychology with an emphasis in Human Factors from Clemson University.
Bold facts
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Heather
Something unique about you summed up in one sentence
Clemson football trumps any social activity so please reference their football schedule before making any plans with me. Go Tigers!
Your favorite part of working at Bold Insight
Getting to work on some really cool projects, being able to shape our own employee experience, and getting to spend the day with some of my best friends.
In your spare time (or if you had spare time), you would absolutely do this:
Grab a good book and a blanket, cozy up in front of a fire, and spend the day reading. A girl can dream…
How long have you been in the UX field?
20+ years
Your favorite city in the world is...and why?
Clemson, SC on game day! The energy, spirit, and tailgating is just amazing!
You cannot start the day without doing this:
Pressing snooze at least 3 times! LOL One thing I can’t end my day without is kissing and hugging my daughter and husband. No matter what happens during the day, we end the day with hugs, kisses, and I love you’s.
Your ultimate celebrity dinner party guest list would include:
Amy Schumer for the laughs, James Corden (we’re definitely doing carpool karaoke – see next guest), Taylor Swift for the tunes, and the current Clemson Football team (we’re going to need a bigger table!).
Long-term personal or professional goal?
Long term goals? I’m just trying to get through today.
Read Heather's bold insights
Read our team’s latest bold insights
UX and Brand: Delivering on the promise of experience strategy
Bold Insight and The Office of Experience partner to deliver outstanding user experiences.
When designing an experience, are you really thinking about the customer first?
While every organization has constraints to consider when designing experiences for customers or users, designing the ideal customer experience is completely possible within those constraints. Begin by identifying the experience you want your customer to have and work “backward” from there.
UX project logistics: choosing the right vendors for project success
Selecting the correct vendors to support your UX project is critical to success. From facilities to recruiting, knowing the right questions to ask, budget constraints, and client needs and expectations will make the selection process smooth and painless.