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Heather has been managing and executing user experience research for over 15 years. She brings extensive experience designing research projects using a variety of methods to address each project’s unique objectives. Heather has worked in virtually every industry including automotive, ecommerce, financial services, health, and technology. She leads the Bold Insight training program to ensure consistent and high quality insights delivered on all engagements. Heather has a MS in Psychology with an emphasis in Human Factors from Clemson University.
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To truly deliver on the promise of AI, developers need to keep the end users in mind. By integrating three components of context, interaction, and trust, AI can be the runaway success that futurists predict it will be.
A stronger recruiting strategy that includes relationships with patient support groups and clinical treatment centers can provide better access to difficult-to-reach patient populations. Being intentional about how you plan the logistics of your human factors and user research can mitigate risks to validity introduced by biases.
If we are approaching a rapid technology shift as some experts predict, core UX design principles will have to be redefined to adapt to radically different interaction models.
Manufacturers building an ecosystem of devices and services should design for both a separate, personalized experience and household or shared experience.