In the evolving automotive industry, recent studies highlight that high-quality user experiences significantly enhance customer advocacy and brand loyalty, surpassing the influence of pre-existing brand perceptions. Learn more about tools that quickly empower confident UX design decisions.
Back to team page
Kaitlin Carter
Director
Kaitlin (known to many by their nickname Indy) approaches every project with the multidisciplinary lens of 5+ years of experience in both human factors and UX. Their passion lies in human factors studies, ranging from complex drug delivery systems to software as medical device (SaMD). Their research background in linguistic and business anthropology offers clients insight from various industries that can be applied to every research question. Kaitlin has a BA in Cultural Anthropology and an MA in Business and Organizational Anthropology from Wayne State University.



Bold facts
Learn more about

Something unique about you summed up in one sentence

Your favorite part of working at Bold Insight

Do you have a long-term personal or professional goal you'd like to share?

How long have you been in the UX field?

You cannot start the day without doing this...

Your favorite city in the world is...and why?

Your ultimate celebrity dinner party guest list would include:

Any other facts to share?
Read our team’s latest bold insights
How to build a mobile lab for in-car UX research
Discover key strategies for building adaptable mobile labs tailored to ensure streamlined data capture across diverse on-the-road environments.
Design for all: Elevate your product design to include all genders and sexualities
Inclusive design matters more than ever. This Pride Month, learn practical tips to incorporate diversity in your UX research and elevate your product design to reflect and respect all genders and sexualities, ensuring no one feels marginalized or excluded.
Three steps to successful UX research on the road
UX research is crucial for auto manufacturers to improve in-car experiences and prevent design issues. This post outlines key steps learned over two decades for effective on-the-road UX research.