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With a background in marketing, research, and the arts, Kayla approaches every client project with creativity, results orientation, and attention to detail. With extensive experience building relationships with non-profits and local businesses, she has a passion for cultivating meaningful connections. She brings this people-focused passion to research with a focus on empathy. She particularly enjoys applying qualitative research methods to shape the future of consumer technology.
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Update research and design practices to increase gender diversity; data from research that encompasses all genders is more reflective of real-world users.
Don’t overlook the telephone in your search for simple, effective methods to promote seamless communication in your dispersed workforce.
Choose an experienced research partner to avoid privacy pitfalls that can derail successful data collection.
Encourage a welcoming and inclusive environment by including pronouns more naturally in your interactions.