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With a background in marketing, research, and the arts, Kayla approaches every client project with creativity, results orientation, and attention to detail. With extensive experience building relationships with non-profits and local businesses, she has a passion for cultivating meaningful connections. She brings this people-focused passion to research with a focus on empathy. She particularly enjoys applying qualitative research methods to shape the future of consumer technology.
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Integrate UX research with a dual-track development approach to better align with user needs and ensure your automotive product launches are successful and user-centered.
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In the evolving automotive industry, recent studies highlight that high-quality user experiences significantly enhance customer advocacy and brand loyalty, surpassing the influence of pre-existing brand perceptions. Learn more about tools that quickly empower confident UX design decisions.
Discover key strategies for building adaptable mobile labs tailored to ensure streamlined data capture across diverse on-the-road environments.