The first step when developing AI is to understand the user need; but just as critical, is knowing the context in which the data is being collected.
The critical component missing from AI technology
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Kristen Kauphusman
Director
Kristen’s background resides within psychology and cognitive neuroscience. She has 7 years of experience working in consumer neuroscience research, where she applied a diverse set of neuroscience tools (EEG, eye tracking, facial coding, and biometrics) to clients’ complex business objectives. Her diverse experience and technical understanding of the human brain allows Kristen to assist clients by applying a unique lens to all research problems. Kristen has a BS in Psychology with an emphasis in Neuropsychology at University of Wisconsin, La Crosse.
Bold facts
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Kristen
Something unique about you summed up in one sentence:
I have terrible vision and have needed glasses since I was less than 1 years old.
Your favorite part of working at Bold Insight:
I love that we’re helping people – from clients to users, we’re truly designing a better overall experience.
In your spare time (or if you had spare time), you would absolutely do this:
Invent a board game! I am weirdly passionate about them and believe that I could make a great one.
How long have you been in the UX field?
7 years
You cannot start the day without doing this...
Listening to NPR!
Your favorite city in the world is...and why?
Bogota, Colombia. It is a beautiful city and when the World Cup comes around, I am an avid Colombia supporter…. sorry, America.
Your ultimate celebrity dinner party guest list would include:
Taylor Swift. Barack Obama. Oliver Sacks – Neurologist/Author, RIP (If you haven’t read “The Man Who Mistook His Wife for a Hat,” then you need to!). Albus Dumbledore – Greatest Wizard of All Time. Also, RIP.
Do you have a long-term personal or professional goal you'd like to share?
I speak some Spanish, but I would like to study other languages, including Mandarin. At some point, I plan to live outside the US for at least a year. Finally, I want to learn to play the ukulele, because who doesn’t like a ukulele?
Read Kristen's bold insights
Read our team’s latest bold insights
Three things to improve acceptance of AI
To truly deliver on the promise of AI, developers need to keep the end users in mind. By integrating three components of context, interaction, and trust, AI can be the runaway success that futurists predict it will be.
Recruiting methods and study logistics for human factors and user research
A stronger recruiting strategy that includes relationships with patient support groups and clinical treatment centers can provide better access to difficult-to-reach patient populations. Being intentional about how you plan the logistics of your human factors and user research can mitigate risks to validity introduced by biases.
Singularity and the potential impact on UX design principles
If we are approaching a rapid technology shift as some experts predict, core UX design principles will have to be redefined to adapt to radically different interaction models.