A recent McKinsey report outlines the ROI of UX research, offering a business case to invest in building designs centered around the user.
Research shows big payoff when design includes voice of the user
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Leigh Clark
PhD
Senior UX Researcher
Leigh has 10 years’ experience in user research with emerging technologies. He has a leading expertise in voice and text systems and is co-founder of the ACM Conversational User Interfaces (CUI) conference series. Leigh has published extensively and organised conferences and workshops in this area. His recent work examines how to design voice interfaces to make them more inclusive. As an industry advisor to the Open Voice Network, he continues to work with global researchers to design ethical voice interface guidelines. Leigh holds a PhD in Computer Science from the University of Nottingham and is a Visiting Lecturer at University College Dublin.
Bold facts
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Leigh
Something unique about you summed up in one sentence:
My first time on a plane was a 13-hour direct flight to Tokyo – it was not fun.
Your favorite city in the world is...and why?
York, UK. It’s a city full of history, amazing architecture, and home to some fantastic pubs. Best of all, you can see most of it in one day.
In your spare time (or if you had spare time), you would absolutely do this:
Keep working on that 200kg dead-lift goal. Any day now.
Your ultimate celebrity dinner party guest list would include...
Roisin Conaty, Greg Davies, Bob Mortimer, Miriam Margolyes
You cannot start the day without doing this...
Listening to music – and this is true for most of the day.
What would be your most valuable zombie apocalypse skill?
I’ve seen Zombieland about 10 times, so I know what the deal is.
Favorite TV show:
I’d love to say The Wire, but it’s definitely The Simpsons (Golden Era). Those episodes are burned into my brain.
Share an interesting fact:
I make fantastic curries – Indian, Pakistani, Thai you name it. I haven’t yet verified their authenticity but take it from me for the time being.
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A Bold year to remember!
Guided by 20 years of experience, we are dedicated to using what we’ve learned to benefit our clients, empower our employees, and give back to our community.
Four things to keep in mind when conducting on-the-road UX research
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When building next gen fintech, start with research in Africa
The user experience (UX) of emerging FinTech might be considered superior in Africa compared to the United States. In Africa, the utility of cryptocurrencies has been communicated and made known, effectively improving the UX of this emerging technology.