UX research is crucial for auto manufacturers to improve in-car experiences and prevent design issues. This post outlines key steps learned over two decades for effective on-the-road UX research.
Back to team page
Lucy Tootill
Senior UX Researcher
Lucy has more than a decade of experience in clinical operations and finance. Clients benefit from her passion for working with people of diverse backgrounds and drive to put people at the center of the research. Lucy loves to dig for the “why” under complicated problems and is driven to find the balance between user needs and business goals in each project. Lucy holds a BA in Political Science from California State University, Los Angeles.
Bold facts
Learn more about

Something unique about you summed up in one sentence:

Your favorite part of working at Bold Insight:

In your spare time (or if you had spare time), you would absolutely do this:

Your favorite city in the world is...and why?

You cannot start the day without doing this:

Favorite TV show:
Best piece of advice you’ve been given:

Any other facts to share?
Read our team’s latest bold insights
Integrating FDA’s new cybersecurity guidance into medical device human factors engineering processes
Connected medical devices offer benefits but also pose cybersecurity risks that can disrupt patient care. The FDA’s new guidance highlights the need for strong cybersecurity measures and provides recommendations for integrating these measures into human factors engineering to ensure device safety.
Three ways UX research supports accessible product design
Designing accessible products through UX research can create better user experiences for all when researchers are knowledgeable about accessibility and accessible designs, recruit those with a wide range of accessibility needs throughout the UX process, and offer accessible participation options like in-home testing.
Unlocking the power of user-centric design for business success
Prioritize understanding and meeting users’ needs to shape your company’s future and achieve unprecedented success. Investing in user experience (UX) leads to lower support costs, higher customer retention, and a proven return on investment.