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Maggie brings a background in psychology and human factors research with experience in both qualitative and quantitative methods. Her experience as a behavioral therapist, where she gathered insights from children with Autism, and working with neurodegenerative diseases, such as Alzheimer’s and Dementia, translates to a unique passion for product accessibility and usability. Maggie has a BA in Psychology from Butler University.
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2024 is forecasted to be a crucial inflection point for AI, marking the third wave of transformative technologies. Here, we break down learnings on GenAI from our visit to the Consumer Electronics Show.
Successful participant onboarding is a crucial step in running a diary study. Read on for five steps for effective onboarding: establishing processes, internal testing, progress tracking, time allocation, and consideration of global factors.
Insights from CES 2024 highlight AI-driven changes in the automotive sales experience: customer-centric strategies, opportunities for personalization, and evolving business models reshaping the industry.
At the 2024 CES, it was clear the demand for an unparalleled in-car experience is igniting a revolution, reshaping the way humans perceive and interact with vehicles. We gathered 6 takeaways from the conference for delivering the next gen experience in auto infotainment.