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Mihir has over 15 years of marketing research experience, working with a diverse set of categories including consumer packaged goods, technology, finance, automotive, and more – helping businesses turn research into true, impactful insights. Mihir has a BS in Health Sciences and an MBA in Marketing & Finance from Purdue University.
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At the 2024 CES, it was clear the demand for an unparalleled in-car experience is igniting a revolution, reshaping the way humans perceive and interact with vehicles. We gathered 6 takeaways from the conference for delivering the next gen experience in auto infotainment.
A summary of the day’s research findings helps teams to stay aligned, drives report outcomes, and ensures stakeholder goals are top of mind.
Bold Insight launched a global AI study in March 2023 that included: 24 multilingual interviews conducted with UX researchers in 19 countries, spanning 22 languages. 27 interviews in English with global UX researchers representing 24 countries. Our global study led us...
Speech technology helps UX researchers bridge linguistic and cultural barriers. Effective use, however, depends on balancing the roles of humans and tech.