Generative AI can speed up repetitive research tasks, but it’s still hard to trust each output. Our global AI study measures the concrete impact.
Generative AI in UX research: what are the risks and rewards?
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Mihir Bhatt
Director
Mihir has over 15 years of marketing research experience, working with a diverse set of categories including consumer packaged goods, technology, finance, automotive, and more – helping businesses turn research into true, impactful insights. Mihir has a BS in Health Sciences and an MBA in Marketing & Finance from Purdue University.
Bold facts
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Mihir
Your favorite part of working at Bold Insight:
I get to be part of a team that collectively is looking to do “the greater good.”
In your spare time you would absolutely do this:
Play video games.
What fictional family would you like to join?
The Lannisters… they have good entrance music.
Your favorite city in the world is...and why?
Cancun, Mexico – because of the all-inclusive resorts!
Favorite book:
The Way of Kings by Brandon Sanderson
Best piece of advice you’ve been given:
Don’t burn bridges. Being rational always seems to win out vs. being emotional.
What superpower would you most want?
Being invincible and/or feeling no pain. Because stubbing your toe sucks.
Any other facts to share?
I consider myself to be an expert skier (diamond slopes), and an expert bowler (all-time high 257).
Read Mihir's bold insights
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