By being thoughtful of the research process and unique needs of participants, researchers can champion inclusion of those with accessibility needs in research, resulting in better designed products.
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Mihir Bhatt
Director
Mihir has over 15 years of marketing research experience, working with a diverse set of categories including consumer packaged goods, technology, finance, automotive, and more – helping businesses turn research into true, impactful insights. Mihir has a BS in Health Sciences and an MBA in Marketing & Finance from Purdue University.
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Read our team’s latest bold insights
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Consider rolling research for increased efficiency and continuity in your product development process.
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Update research and design practices to increase gender diversity; data from research that encompasses all genders is more reflective of real-world users.
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