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Mihir has over 15 years of marketing research experience, working with a diverse set of categories including consumer packaged goods, technology, finance, automotive, and more – helping businesses turn research into true, impactful insights. Mihir has a BS in Health Sciences and an MBA in Marketing & Finance from Purdue University.
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Explore early opportunities to create and refine a truly functional contactless experience for your customers, addressing new expectations in a changing world.
When in-person testing is not feasible, stay on track by using remote interviews to collect data and refine the in-vehicle experience for your consumers.
Conducting research to inform development of safe and effective medical devices is essential and with modifications and precautions, in-person research can be conducted safely and effectively.
As the demand for app-based services grows, now may be the time to invest in UX research to identify needed improvements and enhancements.