Bold Insight and The Office of Experience partner to deliver outstanding user experiences.
UX and Brand: Delivering on the promise of experience strategy
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Nicole Miller
UX Researcher
Nicole has over 10 years of experience as a mixed-methods researcher in human behavior and psychology. She has applied her expertise in experiment design, foundational research, and quantitative methods to a variety of research needs including product testing, digital solutions and AI applications, and medical device testing. Additionally, Nicole conducts research with special care toward accessibility and accommodations for aging or elderly populations, as well as individuals with memory deficits. Nicole has an MA in Cognitive Psychology and is currently completing her doctorate at the University of Chicago.
Bold facts
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Nicole
Your favorite city in the world is...and why?
Florence, Italy, for the wine, pasta, art, walkability, and stunning views... need I say more?!
In your spare time (or if you had spare time), you would absolutely do this:
Paint and pick up my violin again.
Share an interesting fact:
I’m a total foodie, but somehow, I have an aversion to olives.
Your ultimate celebrity dinner party guest list would include...
Taylor Swift, Trevor Noah, Martha Stewart, and Michelle Obama.
Long-term personal goal:
Dabble in interior design for friends/family, including making original art pieces for them.
What would be your most valuable zombie apocalypse skill?
Convincing zombies I'm one of them.
Favorite TV show:
The Newsroom
What fictional family would you like to join?
Sign me up to be a Gilmore girl!
Read Nicole's bold insights
Read our team’s latest bold insights
When designing an experience, are you really thinking about the customer first?
While every organization has constraints to consider when designing experiences for customers or users, designing the ideal customer experience is completely possible within those constraints. Begin by identifying the experience you want your customer to have and work “backward” from there.
UX project logistics: choosing the right vendors for project success
Selecting the correct vendors to support your UX project is critical to success. From facilities to recruiting, knowing the right questions to ask, budget constraints, and client needs and expectations will make the selection process smooth and painless.
Reclassifying diabetes: 3 implications for product design
Recent research suggests that reclassifying diabetes may allow for the development of more targeted diabetes treatments. This could present opportunities to design these treatments to maximize patient safety and experience.