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Nicole has over 10 years of experience as a mixed-methods researcher in human behavior and psychology. She has applied her expertise in experiment design, foundational research, and quantitative methods to a variety of research needs including product testing, digital solutions and AI applications, and medical device testing. Additionally, Nicole conducts research with special care toward accessibility and accommodations for aging or elderly populations, as well as individuals with memory deficits. Nicole has an MA in Cognitive Psychology and is currently completing her doctorate at the University of Chicago.
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UX research is crucial for auto manufacturers to improve in-car experiences and prevent design issues. This post outlines key steps learned over two decades for effective on-the-road UX research.
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Designing accessible products through UX research can create better user experiences for all when researchers are knowledgeable about accessibility and accessible designs, recruit those with a wide range of accessibility needs throughout the UX process, and offer accessible participation options like in-home testing.
Prioritize understanding and meeting users’ needs to shape your company’s future and achieve unprecedented success. Investing in user experience (UX) leads to lower support costs, higher customer retention, and a proven return on investment.