Insights from CES 2024 highlight AI-driven changes in the automotive sales experience: customer-centric strategies, opportunities for personalization, and evolving business models reshaping the industry.
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Pamela Stoffregen-Gay
Managing Partner
Pamela has 20 years of experience in marketing with deep knowledge of the UX landscape. She has been on both boutique and corporate teams, with a passion for local strategy within a global framework. While spending most of her time focused on marketing, she is also a trained moderator. Pamela has a BSBA (Marketing and International Business) from Drake University.
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- Bold Insight supports new Chicago innovation event, Nivan Creative Duel
- UXalliance marks 20 years of local insight for global products
- The evolution of global UX project managers
- Bold Insight featured in Crain's Chicago Business on post-COVID work environments
- How superior UX transforms automotive brand perception and loyalty
- AI Governance: Safeguarding innovation in an evolving regulatory landscape
- GenAI at the inflection point: Navigating the third wave
- The role of AI in transforming the car-buying experienceÂ
- The future of automotive infotainment: Connect the dots for an immersive experience
- Bold Insight to present on employee experience at HR leadership conference
- Why employee experience should get the same attention as user experience
- Bold Insight to present at 2022 UX Masterclass
- Reflecting on an unprecedented year with mixed emotions
- What we do matters: A Bold mission
Read our team’s latest bold insights
The future of automotive infotainment: Connect the dots for an immersive experience
At the 2024 CES, it was clear the demand for an unparalleled in-car experience is igniting a revolution, reshaping the way humans perceive and interact with vehicles. We gathered 6 takeaways from the conference for delivering the next gen experience in auto infotainment.
The value of the daily fieldwork debrief: A critical piece of your UX research
A summary of the day’s research findings helps teams to stay aligned, drives report outcomes, and ensures stakeholder goals are top of mind.
Context, accents, and privacy: Overcoming hurdles of AI translation tools in global UX research
Bold Insight launched a global AI study in March 2023 that included: 24 multilingual interviews conducted with UX researchers in 19 countries, spanning 22 languages. 27 interviews in English with global UX researchers representing 24 countries. Our global study led us...