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Kristen Kauphusman

Director

Kristen’s background resides within psychology and cognitive neuroscience. She has 7 years of experience working in consumer neuroscience research, where she applied a diverse set of neuroscience tools (EEG, eye tracking, facial coding, and biometrics) to clients’ complex business objectives. Her diverse experience and technical understanding of the human brain allows Kristen to assist clients by applying a unique lens to all research problems. Kristen has a BS in Psychology with an emphasis in Neuropsychology at University of Wisconsin, La Crosse.

Bold facts

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Kristen

Something unique about you summed up in one sentence

I have terrible vision and have needed glasses since I was less than 1 years old.

Your favorite part of working at Bold Insight

I love that we’re helping people – from clients to users, we’re truly designing a better overall experience.

In your spare time (or if you had spare time), you would absolutely do this:

Invent a board game! I am weirdly passionate about them and believe that I could make a great one.

How long have you been in the UX field?

7 years

You cannot start the day without doing this...

Listening to NPR!

Your favorite city in the world is...and why?

Bogota, Colombia. It is a beautiful city and when the World Cup comes around, I am an avid Colombia supporter…. sorry, America.

Your ultimate celebrity dinner party guest list would include:

Taylor Swift. Barack Obama. Oliver Sacks – Neurologist/Author, RIP (If you haven’t read “The Man Who Mistook His Wife for a Hat,” then you need to!). Albus Dumbledore – Greatest Wizard of All Time. Also, RIP.

Do you have a long-term personal or professional goal you'd like to share?

I speak some Spanish, but I would like to study other languages, including Mandarin. At some point, I plan to live outside the US for at least a year. Finally, I want to learn to play the ukulele, because who doesn’t like a ukulele?
Read Kristen's bold insights

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Is your research ready for the unpredictable world of LLMs?

Oct 22, 2025

As AI products powered by large language models grow more complex, traditional UX methods fall short. Bold Insight and Panasonic Well share how simulation can uncover safer, faster insights for unpredictable systems and build the foundation for trust, innovation, and lasting impact.

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