To successfully execute on-the-road driver experience research, it’s important to account for factors unique to the driving environment, such as the route or geographic location.
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Allison Paul
Director
Allison’s background is rooted in anthropology and software design. She is passionate about working to better understand interactions between humans and the tools they use in their everyday lives. In the past, Allison has leveraged multiple methods and approaches to lead research studies, in a wide range of industries, including financial technology, telecommunications, medical technology, and manufacturing. Allison has a BA in Anthropology from Western Kentucky University.



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Read our team’s latest bold insights
When building next gen fintech, start with research in Africa
The user experience (UX) of emerging FinTech might be considered superior in Africa compared to the United States. In Africa, the utility of cryptocurrencies has been communicated and made known, effectively improving the UX of this emerging technology.
When it comes to voice print UX, what is our role as researchers?
During a recent study, we asked participants how long they thought they would have to speak in order for their voice to be uniquely recognized (i.e., voice print). While their estimates varied widely - from 30 seconds to 30 minutes - most people said about three to...
UX principles for robot design: Have we begun to baseline?
As the robotics industry continues to find its way into our lives, we can begin to identify UX design principles to apply to this tech to increase the acceptance of robots and improve the human-robot interaction experience.