Guided by 20 years of experience, we are dedicated to using what we’ve learned to benefit our clients, empower our employees, and give back to our community.
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Coleen Long
Director
With a background in clinical, academic, and consumer research, Coleen brings to every project unique, creative insights and an eye for detail. Our clients benefit from her passion for understanding the needs of special populations to develop tools that improve overall quality of life. Coleen has leveraged multiple methods and approaches to lead research across a wide range of industries, including medical technology, commercial products, entertainment, and mental health. Coleen has a BS in Clinical Psychology from the University of Illinois at Urbana-Champaign.
Bold facts
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Coleen
Something unique about you summed up in one sentence
I have lived in all regions of the US.
Your favorite part of working at Bold Insight
The people! With such a diverse group of supportive, hardworking, and fun-loving individuals, I am constantly learning something new and ways to improve/grow.
In your spare time (or if you had spare time), you would absolutely do this:
Find any and all great food spots near by to go and try out. Or, if anything, scroll through pictures of food on yelp and wish I was eating it.
How long have you been in the UX field?
4 years
You cannot start the day without doing this...
Spend at least 10 minutes doing absolutely nothing and then making coffee.
Your favorite city in the world is...and why?
Taipei, Taiwan! It’s filled with rich culture and some of the best food around. I have family there and have been able to visit almost once every year; it’s like a second home.
Your ultimate celebrity dinner party guest list would include:
Alex Trebek, Ryan Reynolds, Meryl Streep, and Jenna Mourey.
Do you have a long-term personal or professional goal you'd like to share?
Make sure that no matter what I am doing, there’s always an opportunity to give back to my community.
Read Coleen's bold insights
Read our team’s latest bold insights
Four things to keep in mind when conducting on-the-road UX research
To successfully execute on-the-road driver experience research, it’s important to account for factors unique to the driving environment, such as the route or geographic location.
When building next gen fintech, start with research in Africa
The user experience (UX) of emerging FinTech might be considered superior in Africa compared to the United States. In Africa, the utility of cryptocurrencies has been communicated and made known, effectively improving the UX of this emerging technology.
When it comes to voice print UX, what is our role as researchers?
During a recent study, we asked participants how long they thought they would have to speak in order for their voice to be uniquely recognized (i.e., voice print). While their estimates varied widely - from 30 seconds to 30 minutes - most people said about three to...