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Heather Rakauskas
Partner
Heather has been managing and executing user experience research for over 15 years. She brings extensive experience designing research projects using a variety of methods to address each project’s unique objectives. Heather has worked in virtually every industry including automotive, ecommerce, financial services, health, and technology. She leads the Bold Insight training program to ensure consistent and high quality insights delivered on all engagements. Heather has a MS in Psychology with an emphasis in Human Factors from Clemson University.
Bold facts
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Heather
Something unique about you summed up in one sentence
Clemson football trumps any social activity so please reference their football schedule before making any plans with me. Go Tigers!
Your favorite part of working at Bold Insight
Getting to work on some really cool projects, being able to shape our own employee experience, and getting to spend the day with some of my best friends.
In your spare time (or if you had spare time), you would absolutely do this:
Grab a good book and a blanket, cozy up in front of a fire, and spend the day reading. A girl can dream…
How long have you been in the UX field?
20+ years
Your favorite city in the world is...and why?
Clemson, SC on game day! The energy, spirit, and tailgating is just amazing!
You cannot start the day without doing this:
Pressing snooze at least 3 times! LOL One thing I can’t end my day without is kissing and hugging my daughter and husband. No matter what happens during the day, we end the day with hugs, kisses, and I love you’s.
Your ultimate celebrity dinner party guest list would include:
Amy Schumer for the laughs, James Corden (we’re definitely doing carpool karaoke – see next guest), Taylor Swift for the tunes, and the current Clemson Football team (we’re going to need a bigger table!).
Long-term personal or professional goal?
Long term goals? I’m just trying to get through today.
Read Heather's bold insights
Read our team’s latest bold insights
Four things to keep in mind when conducting on-the-road UX research
To successfully execute on-the-road driver experience research, it’s important to account for factors unique to the driving environment, such as the route or geographic location.
When building next gen fintech, start with research in Africa
The user experience (UX) of emerging FinTech might be considered superior in Africa compared to the United States. In Africa, the utility of cryptocurrencies has been communicated and made known, effectively improving the UX of this emerging technology.
When it comes to voice print UX, what is our role as researchers?
During a recent study, we asked participants how long they thought they would have to speak in order for their voice to be uniquely recognized (i.e., voice print). While their estimates varied widely - from 30 seconds to 30 minutes - most people said about three to...