Bold Insight and The Office of Experience partner to deliver outstanding user experiences.
UX and Brand: Delivering on the promise of experience strategy
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Kaitlin Carter
Senior UX Researcher
Kaitlin (known to many by their nickname Indy) approaches every project with the multidisciplinary lens of 5+ years of experience in both human factors and UX. Their passion lies in human factors studies, ranging from complex drug delivery systems to software as medical device (SaMD). Their research background in linguistic and business anthropology offers clients insight from various industries that can be applied to every research question. Kaitlin has a BA in Cultural Anthropology and an MA in Business and Organizational Anthropology from Wayne State University.
Bold facts
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Kaitlin
Something unique about you summed up in one sentence
I love understanding the unique and cool things about humans: language, diet, death, and everything in between!
Your favorite part of working at Bold Insight
I love the collaborative and supportive, but hardworking, environment. We excel because we support each other and make sure we are the best versions of ourselves.
Do you have a long-term personal or professional goal you'd like to share?
Professionally: being my best, most confident self. Personally: mastering headstands and handstands.
How long have you been in the UX field?
5 years.
You cannot start the day without doing this...
Having a deep conversation with my cats.
Your favorite city in the world is...and why?
Detroit: it has the amenities of a big city with the elbow room and coziness of a rust-belt city. It is gritty, united, unique, and has the best food scene in my opinion.
Your ultimate celebrity dinner party guest list would include:
John and Hank Green, Allie Ward, and Julien Solomita.
Any other facts to share?
I love to eat bugs, and for good reasons! I also love to go thrifting and vintage shopping.
Read Kaitlin's bold insights
Read our team’s latest bold insights
When designing an experience, are you really thinking about the customer first?
While every organization has constraints to consider when designing experiences for customers or users, designing the ideal customer experience is completely possible within those constraints. Begin by identifying the experience you want your customer to have and work “backward” from there.
UX project logistics: choosing the right vendors for project success
Selecting the correct vendors to support your UX project is critical to success. From facilities to recruiting, knowing the right questions to ask, budget constraints, and client needs and expectations will make the selection process smooth and painless.
Reclassifying diabetes: 3 implications for product design
Recent research suggests that reclassifying diabetes may allow for the development of more targeted diabetes treatments. This could present opportunities to design these treatments to maximize patient safety and experience.