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With a background in marketing, research, and the arts, Kayla approaches every client project with creativity, results orientation, and attention to detail. With extensive experience building relationships with non-profits and local businesses, she has a passion for cultivating meaningful connections. She brings this people-focused passion to research with a focus on empathy. She particularly enjoys applying qualitative research methods to shape the future of consumer technology.
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By being thoughtful of the research process and unique needs of participants, researchers can champion inclusion of those with accessibility needs in research, resulting in better designed products.
Consider rolling research for increased efficiency and continuity in your product development process.
Update research and design practices to increase gender diversity; data from research that encompasses all genders is more reflective of real-world users.
Don’t overlook the telephone in your search for simple, effective methods to promote seamless communication in your dispersed workforce.