User research and user-centered design are inseparable. We are quarterbacks. We don’t like to run.
Just in time for the Super Bowl – A football metaphor for UX research and design
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Lucy Tootill
Senior UX Researcher
Lucy has more than a decade of experience in clinical operations and finance. Clients benefit from her passion for working with people of diverse backgrounds and drive to put people at the center of the research. Lucy loves to dig for the “why” under complicated problems and is driven to find the balance between user needs and business goals in each project. Lucy holds a BA in Political Science from California State University, Los Angeles.
Bold facts
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Lucy
Something unique about you summed up in one sentence:
I’m very allergic to animals but I keep adopting more anyway.
Your favorite part of working at Bold Insight:
Every project has its own personality, I’ve love meeting them all.
In your spare time (or if you had spare time), you would absolutely do this:
Work my way through the World’s 50 Best Restaurants list.
Your favorite city in the world is...and why?
San Francisco. I didn’t grow up there but it’s 100% my home.
You cannot start the day without doing this:
Having an iced coffee and doing my Wordle.
Favorite TV show:
East of Eden and Arrested Development
Best piece of advice you’ve been given:
Drink more water, get better sleep.
Any other facts to share?
I love asking people what their spirit animal is. Mine is the squirrel.
Read Lucy's bold insights
Read our team’s latest bold insights
The time for a better UX in digital therapeutics is now
If history has shown that payer behavior tends to shift once a critical mass has been achieved, and we are on the precipice of achieving that critical mass for digital therapeutics, having a “user friendly solution” is about to replace “having a reimbursable solution” as the #1 factor affecting physician prescribing behavior.