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Maggie brings a background in psychology and human factors research with experience in both qualitative and quantitative methods. Her experience as a behavioral therapist, where she gathered insights from children with Autism, and working with neurodegenerative diseases, such as Alzheimer’s and Dementia, translates to a unique passion for product accessibility and usability. Maggie has a BA in Psychology from Butler University.
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Successful participant onboarding is a crucial step in running a diary study. Read on for five steps for effective onboarding: establishing processes, internal testing, progress tracking, time allocation, and consideration of global factors.
Insights from CES 2024 highlight AI-driven changes in the automotive sales experience: customer-centric strategies, opportunities for personalization, and evolving business models reshaping the industry.
At the 2024 CES, it was clear the demand for an unparalleled in-car experience is igniting a revolution, reshaping the way humans perceive and interact with vehicles. We gathered 6 takeaways from the conference for delivering the next gen experience in auto infotainment.
A summary of the day’s research findings helps teams to stay aligned, drives report outcomes, and ensures stakeholder goals are top of mind.