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Mihir has over 15 years of marketing research experience, working with a diverse set of categories including consumer packaged goods, technology, finance, automotive, and more – helping businesses turn research into true, impactful insights. Mihir has a BS in Health Sciences and an MBA in Marketing & Finance from Purdue University.
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AI systems can produce fluent language, but they do not understand or convey the cultural meaning behind it. UX research surfaces the gap between what a system produces and what users actually experience.
As AI products powered by large language models grow more complex, traditional UX methods fall short. Bold Insight and Panasonic Well share how simulation can uncover safer, faster insights for unpredictable systems and build the foundation for trust, innovation, and lasting impact.
It’s time to get design insight to differentiate your products. Apply these nimble UX research strategies to keep pace and still meet 2026 launch goals.
Taylor Swift isn’t just a music icon. She’s a master of strategy, storytelling, and intentional decision-making. And as it turns out, those same principles apply to great UX design.