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Mihir has over 15 years of marketing research experience, working with a diverse set of categories including consumer packaged goods, technology, finance, automotive, and more – helping businesses turn research into true, impactful insights. Mihir has a BS in Health Sciences and an MBA in Marketing & Finance from Purdue University.
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The sharing economy, primarily based in digital platforms, is poised for companies to stand out by delivering exceptional user experiences.
Our research has shown a trend in healthcare provider feedback regarding mHealth alerts and features. While generally positive about the concept, liability is top of mind with this user group and common questions were raised during testing.
With the thousands of projects managed over the years, we feel like we’ve “seen it all.” While rare, in spite of the amount of preparation and planning, sometimes things don’t go as expected.
HFES healthcare symposium provides insight on FDA and regulatory perspectives, use of technology in research, interesting research methods employed, and cross-industry collaboration.