A few key adjustments can help capture research data effectively and ensure the health of participants and team members.
Pros and cons of remote moderated testing: Considerations for ongoing research during COVID-19
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Mihir Bhatt
Director
Mihir has over 15 years of marketing research experience, working with a diverse set of categories including consumer packaged goods, technology, finance, automotive, and more – helping businesses turn research into true, impactful insights. Mihir has a BS in Health Sciences and an MBA in Marketing & Finance from Purdue University.
Bold facts
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Mihir
Your favorite part of working at Bold Insight:
I get to be part of a team that collectively is looking to do “the greater good.”
In your spare time you would absolutely do this:
Play video games.
What fictional family would you like to join?
The Lannisters… they have good entrance music.
Your favorite city in the world is...and why?
Cancun, Mexico – because of the all-inclusive resorts!
Favorite book:
The Way of Kings by Brandon Sanderson
Best piece of advice you’ve been given:
Don’t burn bridges. Being rational always seems to win out vs. being emotional.
What superpower would you most want?
Being invincible and/or feeling no pain. Because stubbing your toe sucks.
Any other facts to share?
I consider myself to be an expert skier (diamond slopes), and an expert bowler (all-time high 257).
Read Mihir's bold insights
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Moderators should put themselves in the position of learning from the participant. Keeping a few tips in mind can facilitate this process and produce a more fruitful UX research session.
Care to share? UX considerations of the sharing economy for ridesharing, hospitality, and healthcare
The sharing economy, primarily based in digital platforms, is poised for companies to stand out by delivering exceptional user experiences.