We have aggregated some considerations for HCPs, healthcare organizations, and others involved in the medical space.
COVID-19: Using human factors and UX to make a positive impact
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Mihir Bhatt
Director
Mihir has over 15 years of marketing research experience, working with a diverse set of categories including consumer packaged goods, technology, finance, automotive, and more – helping businesses turn research into true, impactful insights. Mihir has a BS in Health Sciences and an MBA in Marketing & Finance from Purdue University.
Bold facts
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Mihir
Your favorite part of working at Bold Insight:
I get to be part of a team that collectively is looking to do “the greater good.”
In your spare time you would absolutely do this:
Play video games.
What fictional family would you like to join?
The Lannisters… they have good entrance music.
Your favorite city in the world is...and why?
Cancun, Mexico – because of the all-inclusive resorts!
Favorite book:
The Way of Kings by Brandon Sanderson
Best piece of advice you’ve been given:
Don’t burn bridges. Being rational always seems to win out vs. being emotional.
What superpower would you most want?
Being invincible and/or feeling no pain. Because stubbing your toe sucks.
Any other facts to share?
I consider myself to be an expert skier (diamond slopes), and an expert bowler (all-time high 257).
Read Mihir's bold insights
Read our team’s latest bold insights
Is FMEA inadequate for human factors analyses?
A “traditional” risk assessment does not meet the needs of FDA-required human factors analyses.
Pros and cons of remote moderated testing: Considerations for ongoing research during COVID-19
A few key adjustments can help capture research data effectively and ensure the health of participants and team members.
What we do matters: A Bold mission
We are focused on doing what’s right for our clients, our employees, our company, and our world.