Bold Insight and The Office of Experience partner to deliver outstanding user experiences.
UX and Brand: Delivering on the promise of experience strategy
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Mihir Bhatt
Director
Mihir has over 15 years of marketing research experience, working with a diverse set of categories including consumer packaged goods, technology, finance, automotive, and more – helping businesses turn research into true, impactful insights. Mihir has a BS in Health Sciences and an MBA in Marketing & Finance from Purdue University.
Bold facts
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Mihir
Your favorite part of working at Bold Insight:
I get to be part of a team that collectively is looking to do “the greater good.”
In your spare time you would absolutely do this:
Play video games.
What fictional family would you like to join?
The Lannisters… they have good entrance music.
Your favorite city in the world is...and why?
Cancun, Mexico – because of the all-inclusive resorts!
Favorite book:
The Way of Kings by Brandon Sanderson
Best piece of advice you’ve been given:
Don’t burn bridges. Being rational always seems to win out vs. being emotional.
What superpower would you most want?
Being invincible and/or feeling no pain. Because stubbing your toe sucks.
Any other facts to share?
I consider myself to be an expert skier (diamond slopes), and an expert bowler (all-time high 257).
Read Mihir's bold insights
Read our team’s latest bold insights
When designing an experience, are you really thinking about the customer first?
While every organization has constraints to consider when designing experiences for customers or users, designing the ideal customer experience is completely possible within those constraints. Begin by identifying the experience you want your customer to have and work “backward” from there.
UX project logistics: choosing the right vendors for project success
Selecting the correct vendors to support your UX project is critical to success. From facilities to recruiting, knowing the right questions to ask, budget constraints, and client needs and expectations will make the selection process smooth and painless.
Reclassifying diabetes: 3 implications for product design
Recent research suggests that reclassifying diabetes may allow for the development of more targeted diabetes treatments. This could present opportunities to design these treatments to maximize patient safety and experience.