While every organization has constraints to consider when designing experiences for customers or users, designing the ideal customer experience is completely possible within those constraints. Begin by identifying the experience you want your customer to have and work “backward” from there.
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Allison Paul
Director
Allison’s background is rooted in anthropology and software design. She is passionate about working to better understand interactions between humans and the tools they use in their everyday lives. In the past, Allison has leveraged multiple methods and approaches to lead research studies, in a wide range of industries, including financial technology, telecommunications, medical technology, and manufacturing. Allison has a BA in Anthropology from Western Kentucky University.



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