User research and user-centered design are inseparable. We are quarterbacks. We don’t like to run.
Just in time for the Super Bowl – A football metaphor for UX research and design
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Allison Paul
Director
Allison’s background is rooted in anthropology and software design. She is passionate about working to better understand interactions between humans and the tools they use in their everyday lives. In the past, Allison has leveraged multiple methods and approaches to lead research studies, in a wide range of industries, including financial technology, telecommunications, medical technology, and manufacturing. Allison has a BA in Anthropology from Western Kentucky University.
Bold facts
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Allison
Something unique about you summed up in one sentence
I break out into hives for no reason.
Your favorite part of working at Bold Insight
All of the different backgrounds and stories make for a really fun, never-ending learning experience.
In your spare time (or if you had spare time), you would absolutely do this:
Take yoga and make pottery…. but not at the same time.
How long have you been in the UX field?
6 years
You cannot start the day without doing this...
Washing my face and putting on SPF!! Sunscreen is important year round, my friends.
Your favorite city in the world is...and why?
Naxos, Greece or maybe Paris? I like the beach but I also like bread and shopping. It’s a toss up.
Your ultimate celebrity dinner party guest list would include:
The Zodiac Killer, Kim Jong-un, Kanye West, Ellen DeGeneres (to lighten things up a bit, maybe get Kanye out of his shell).
Any other facts to share?
I have an extremely cute dog named Birdie, who’s tongue is never fully inside her mouth.
Read Allison's bold insights
Read our team’s latest bold insights
The time for a better UX in digital therapeutics is now
If history has shown that payer behavior tends to shift once a critical mass has been achieved, and we are on the precipice of achieving that critical mass for digital therapeutics, having a “user friendly solution” is about to replace “having a reimbursable solution” as the #1 factor affecting physician prescribing behavior.