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Andres Sulleiro

Director

Andres is an accomplished UX leader, serving as a thought partner and UX guide for clients, defining processes and methodologies, and managing and mentoring team members. With 25 years of experience, Andres has developed a deep knowledge base and practices user experience strategy and design across service offerings—from service design to product design. He has put these skills to work for global consulting firms, Fortune 500 companies, and independently in the US and Spain. He has a passion and curiosity for making people’s lives a little richer, a desire to excel and continuously improve, and a belief that you must enjoy what you do. Andres holds a BA in Media Communications from Webster University.

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Andres

Something unique about you summed up in one sentence: 

I am naturally curious and don't like to conform to established ways of thinking or doing things without reason. 

Your favorite city in the world is...and why? 

Asheville, NC. For its ancient natural beauty, its history, and its modern progressive culture and arts. 

In your spare time (or if you had spare time), you would absolutely do this:

Spend my time working with my hands, whether it be tending to my yard or building something. 

Share an interesting fact or a special skill:

I have recently developed an interest in woodworking, inherited from my father.

Long-term personal or professional goal: 

To make something that may be passed down generations for which I may be remembered. 

What would be your most valuable zombie apocalypse skill? 

Not sure, I think I would be the first to go. I'm old, slow, and delicious. 

Favorite quote: 

"Worry only about the things you can affect." By my grandmother, who lived through hunger, depression, and war. 

What is your favorite way to give back to the community? 

By being kind to strangers and being generous with those who have less. 
Read Andres's bold insights

Read our team’s latest bold insights

The future of fan engagement: How do you measure goosebumps?

Feb 19, 2018

One of the CES presentations I attended was a panel in the sports technology track called, The Future of Fan Engagement. The panel discussed cutting-edge research in the sports tech market and perspectives on the relationship between emergent media technologies and...

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The time for a better UX in digital therapeutics is now

Jan 17, 2018

If history has shown that payer behavior tends to shift once a critical mass has been achieved, and we are on the precipice of achieving that critical mass for digital therapeutics, having a “user friendly solution” is about to replace “having a reimbursable solution” as the #1 factor affecting physician prescribing behavior.

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