In the evolving automotive industry, recent studies highlight that high-quality user experiences significantly enhance customer advocacy and brand loyalty, surpassing the influence of pre-existing brand perceptions. Learn more about tools that quickly empower confident UX design decisions.
Back to team page
Janelle Sherman
Senior UX Researcher
Janelle has over 10 years of experience in research and pulls from her background in belonging and inclusion to improve accessibility for users. Janelle utilizes both quantitative and qualitative research methods to help inform her research conclusions. She is passionate about diversity, equity, and inclusion, and employee experience research. She has a doctorate degree in Psychology from Indiana University, and a Bachelors of Arts in Psychology and English from the University of New England.
Bold facts
Learn more about

Something unique about you summed up in one sentence:

Your favorite city in the world is...and why?

In your spare time (or if you had spare time), you would absolutely do this:

Share an interesting fact or a special skill:

Your ultimate celebrity dinner party guest list would include...

You cannot start the day without doing this:

What would be your most valuable zombie apocalypse skill?

What fictional universe would you like to live in?
Read our team’s latest bold insights
How to build a mobile lab for in-car UX research
Discover key strategies for building adaptable mobile labs tailored to ensure streamlined data capture across diverse on-the-road environments.
Design for all: Elevate your product design to include all genders and sexualities
Inclusive design matters more than ever. This Pride Month, learn practical tips to incorporate diversity in your UX research and elevate your product design to reflect and respect all genders and sexualities, ensuring no one feels marginalized or excluded.
Three steps to successful UX research on the road
UX research is crucial for auto manufacturers to improve in-car experiences and prevent design issues. This post outlines key steps learned over two decades for effective on-the-road UX research.